There is nothing more important than your site being made up from high quality, relevant and original content. Frequently publishing blogs is extremely important as it shows Google that your site is very active. It also dramatically increases the opportunities for the relevant placement of keywords
Images and video occupy a lot of space on the server as well as on the device of the user. Slow loading time severely affects a sites SEO performance. You must compress all images before uploading them to your site. This minimises the file size without adversely affecting quality. There are great tools available to do this, ‘smush’ for wordpress works really well.
The distribution of relevant keywords for search terms throughout each page of your site is critical. Title tags are the most important of all.
Last year saw, for the first time, total worldwide internet usage being more on mobile than on desktop. If your site is not optimised for mobile it will be severely penalised by google. Moreover, not optimising for mobile will alienate more than 50% of your potential new customers
A few years back google changed how it ranked local businesses, essentially it copied Trip advisor. If it is a local search, i.e. something somewhere; like coffee shop in Manchester, or Hotel London etc, there are only two factors that count, proximity and reviews. The higher quality and more frequent the better. This makes complete sense as Google wants to send you to a good business, rather than a business with a good website.
You are rewarded by Google for sharing the quality content of others. It adheres to the non-selfish vision of the internet which Google has. Likewise, your content must be shared as much as possible, how this is achieved by make shareable content. Also like and share buttons can work well.
The interplay between social media and your website is a critical part of effective SEO. Converting your social media following into site traffic is a skill you MUST acquire. The simplest way of doing it, is a post which represents a gap in knowledge to the reader, we are hard-wired with a desire to fill these gaps, of course the answer lies within a website blog.
These are links that go from one page to another on your website. Google like them because they allow users to navigate more easily through your website.
Google loves other sites back-linking to yours; they view it as third party approval. It is also vital your website links to high-authority websites, both in your sector and the generic heavy hitters.
All they are, are small data files that digitally binds a cryptographic key to your details. When a site has a SSL certificate a padlock symbol appears in the URL. It is simple and inexpensive; it is an absolute must if you want Google to take you seriously.