Affirm the company as an Authority in its sector, social media is an exceptionally powerful tool for this.
Convey the personality of the brand, in a considered and strategic way. We ascertain what the ‘model demographic’ of the company is and we construct a brand personality to assimilate what the model demographic is and aspires to be. This dramatically improves brand advocacy; we all prefer to interact with people and businesses with whom we feel similar to.
Showcase personalities of the individuals that work within the company in such a way that your social media followers feel like they know the individuals who make up the team. The effect of this on the business is massive, as it moves the relationship into ‘friend zone’, which has a huge effect on the loyalty of your customer base.
Advertise products and services.
Keep your clients up to date with general information, such as changes in hours, any changes in business practices and everything else that’s going on in your world.